Click on images to expand or download.
Earned Media
- bioLytical Laboratories - Business News Network
- Fright Nights at Playland - Global BC News Hour
- Ion Brand Design - Design Edge Canada
- Pacific Blue Cross - Business News Network
- Pacific Blue Cross - The Globe and Mail
- Royal LePage - Calgary Herald
- Royal LePage - Huffington Post BC
- Vancouver Christmas Market - CTV Canada AM
- Vancouver Christmas Market - Fox News
- Vancouver Christmas Market - USA Today
Writing Samples
- Media advisory for Tire Stewardship BC
- Media advisory for the Vancouver Real Estate Forum
- Media advisory for the Vancouver Christmas Market published on Vancity Buzz
- Press release for Fright Nights at Playland published on 604 Now
- Press release for the Vancouver Collector Car Show & Auction published on Driving.ca
Blogging
It’s 2013: Where’s your nonprofit’s social media policy?
Should you change your nonprofit’s Facebook profile image to show support of a hot political issue? What do you do if someone comments with a racial slur on a photo of your volunteer? How do you react if you find your page to be the victim of the ever-dreaded troll?
As they say, “With any social media profile, comes great responsibility.” (Just kidding, no one really says that. But they should!)
If you have ever found yourself in one of these situations, then you know that making a wrong or inconsistent decision can have disastrous results. And those disastrous results are very, very public. Having a social media policy in place will help you answer these questions, and inform you or your social media manager on what to do in similar situations. And it’s extremely easy to create.
>> Read more
Should you change your nonprofit’s Facebook profile image to show support of a hot political issue? What do you do if someone comments with a racial slur on a photo of your volunteer? How do you react if you find your page to be the victim of the ever-dreaded troll?
As they say, “With any social media profile, comes great responsibility.” (Just kidding, no one really says that. But they should!)
If you have ever found yourself in one of these situations, then you know that making a wrong or inconsistent decision can have disastrous results. And those disastrous results are very, very public. Having a social media policy in place will help you answer these questions, and inform you or your social media manager on what to do in similar situations. And it’s extremely easy to create.
>> Read more
Micro projects for macro impact - ASU Lodestar Center Blog
Linton Weeks wrote an article on NPR back in 2009 on microvolunteering, and he said it right: we live in a micro world. “What began with microscopes and microbiology has morphed into microeverything.” Twitter is a microblogging platform, Kayla McKinney previously discussed the trend of microgiving, and now there’s microvolunteering.
Microvolunteering is an easy, commitment-free way to give back. Volunteers can choose the projects, causes, and organizations they help, and organizations can potentially get help from numerous volunteers. It can almost be seen as a form of crowdsourcing.
>> Read more
Microvolunteering is an easy, commitment-free way to give back. Volunteers can choose the projects, causes, and organizations they help, and organizations can potentially get help from numerous volunteers. It can almost be seen as a form of crowdsourcing.
>> Read more