vice president, integrated media | weber shandwick | 2021 - present
- Executing national and regional integrated media strategies, focusing on public relations and reputation management through earned media and influencer partnerships.
- Territory includes B.C., Alberta, Saskatchewan, Manitoba, the Yukon, and Northwest Territories.
- Led western Canada regional executions for the CPRS Toronto award-winning MyMcDonald's Rewards marketing communications campaign.
faculty, applied communications | kwantlen polytechnic university | 2022 - present
- Teaching CMNS 1140: Introduction to professional communications and CMNS 1110: Fundamentals of business communications through the Melville School of Business.
- Teaching diverse sections of students through in-person, asynchronously online, and blended formats.
freelance communications consultant | 2020 - present
- Specializing in supporting small- and medium-sized businesses, agencies and other entrepreneurs find your audience, test channels and perfect messaging.
- Services include: writing & editing, content marketing, campaign & project management, and more.
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chair, PR advisory committee | kwantlen polytechnic university | 2019 - 2022
- Supported Kwantlen faculty as they revamp the Public Relations Diploma program and provided guidance from an industry professional's perspective.
associate faculty | city university of canada | 2020 - 2021
- BSM 304: Organizational Communications, MK 300: Principles of Marketing, and SOC 305: Social Media and Society in the Bachelor of Arts in Management program.
- Teaching experience in synchronous online, asynchronous online and in-person learning environments using a flipped-classroom model with Blackboard as our LMS.
- Served as a Senior Instructor for one term, mentoring and evaluating new faculty members.
- Experience teaching through the Vancouver, Seattle and Prague campuses.
instructor | vanwest college | 2021
- BUS 115: Social Media Marketing.
- Taught in a synchronous online learning environment over Zoom with Google Classroom as our LMS.
communications & marketing manager | bc parks foundation | 2019-2020
- Raised $3.8 million over 2 fundraising campaigns to purchase land in Princess Louisa Inlet, that will be eventually turned into a provincial park. It was the first time park land had been crowdsourced at this scale. Communications efforts that supported the success included media coverage in local, national and international outlets (including the New York Times and BBC) and viral social media content.
- Generated 112 pieces of earned media coverage in the 2019-2020 fiscal year.
- Launched a merchandise store & product line, selling out of 75% of inventory in three weeks, supported by social media advertising and influencer marketing.
- Average e-newsletter click-through rate was over 12%.
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communications strategist | nature's path foods, inc. | 2017 - 2019
- Created the vision of the communications function along with the Communications Manager.
- Developed an Influencer Playbook for all brands and corporate communications which sets guidelines on which influencers Nature's Path works with, when, why and how.
- Led communications efforts for the Love Crunch Dive Heartfirst digital marketing campaign, which accomplished more than 250% of the reach goal.
- Planned and negotiated an innovative influencer partnership with Kaitlyn Bristowe, Dew Edit and the Blairette.
- Planned and executed the first influencer experience managed by the in-house team - the Que Pasa Backyard Picnic (August 2017) - which generated more than 150,000 social media impressions and fostered relationships with nine local influencers.
- Managed the Superfood Bar rebrand digital campaign, which surpassed both the earned media goal (157%) and Facebook sound-on video views goal (400%). Led the development of multiple videos for Facebook.
- Managed the ecokeepers program and provided geocaching kits and outdoor education materials to more than 21,000 kids in Canada and the U.S.
- Led communications efforts for the 2017 Eat Well Do Good Foodraiser, which was recognized as sliver in the Canadian Community Relations Campaign of the Year Award category by the Canadian Public Relations Society.
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account manager, consumer practice | weber shandwick | 2015 - 2017
- Led western Canada regional executions for the CPRS award-winning Restaurant of the Future (2015) and McHappy Day (2016) campaigns.
- Led media relations for all of western Canada McDonald's programs, contributing more than 150 million earned impressions in 2015 alone.
- Helped launch the first influencer partnership program for McDonald's Canada, managing all partnerships in the West market.
- Helped double the amount of interviews with prominent Canadian business and trade publications for the OpenText's executive leadership team (2016 vs 2015).
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account manager | laura ballance media group | 2013 - 2015
- Used storymining tactics and creative pitching to increase earned media value for nearly every account when comparing year-over-year results (measured in Advertising Value Equivalency at a rate of 3x).
- Supervised teams of coordinators and interns on each account.
- Was promoted from coordinator to manager.
- Served as a judge in the 2014 PNE Rib Fest.
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founder & president | asu nonprofit professionals alumni club | 2013 - 2014
- Managed a five-member board of directors.
- Launched the club with more than 20 original members.
- Managed budget, communications, event planning and new member recruitment.
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marketing/communications project specialist | asu lodestar center | 2012 - 2013
- Extended the reach of the Center's social networking sites by increasing the amount of followers on each platform: Facebook: 24% increase in page likes. Twitter: 21% increase in followers. LinkedIn: 42% increase in group members. Pinterest: 98% increase in followers.
- Cultivated relationships with industry thought leaders and program alumni and recruited these individuals to guest write for the Center's blog.
- Represented the ASU Lodestar Center at numerous community events, including the Planned Giving Round Table of Arizona's 2013 Summer Forum.
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teacher's assistant | arizona state university | 2012
- COM 451: Communication in the Workplace
- Supported the teaching of 400-level communication students in an online classroom environment.
- Facilitated online discussion forums, graded papers and assignments, and provided ongoing support and advising for students.
communications assistant | health & home care society of bc | 2011
- Increased Twitter followers by nearly 150% in just four months.
- Assisted in an analysis of website traffic and edited website copy based on SEO best practices.
- Produced and edited print and digital newsletters, press releases and marketing materials through InDesign and Microsoft Office programs.
communications intern | st. mary’s food bank alliance | 2011
- Assisted with communications programs aimed to raise funds, collect food donations, and generate awareness of the Food Bank's many programs.
community service
committee chair | kwantlen polytechnic university PR professional advisory committee [2019 - 2022]
marketing, event support & fundraising | the kettle society [2010 - 2017]
volleyball coach | stars volleyball club [2014 - 2016]
volleyball coach | st. thomas aquinas high school [2014 - 2015]
event planning & grant writing | hopekidsAZ [2012 - 2013]
marketing, event support & fundraising | the kettle society [2010 - 2017]
volleyball coach | stars volleyball club [2014 - 2016]
volleyball coach | st. thomas aquinas high school [2014 - 2015]
event planning & grant writing | hopekidsAZ [2012 - 2013]